Introduction

Within a collaborative team you will be assigned a live client brief*. Whilst continuing to develop individual specialist skills you will be addressing the client’s requirements alongside the ethical considerations of working within a team.

I MUST CREATE:
Create a 15-30 second 360° film using live action or still photography combined with animation to attract 16-24 year olds to Norwich. We would also like you to design a logo for the client which works as both a static and animated design.

REQUIREMENTS:
The short film must show the city in a positive light and be aimed directly at the target audience. The film must also include the Norwich Tourist Board logo in an animated form for 3-5 seconds. The film must work as a Youtube or Facebook 360 video and the primary means of engagement will be via smartphone. However, we are keen for you to also explore other formats and methods of delivery.

THE CLIENT:
 The Norwich Tourist Board is a brand new (some might say fictional) organization established to encourage tourism in this fine city. Working in collaboration with our creative partners Immersive VR, we would like to invite you to create inspiring content which embraces the possibilities of this technology.

I MUST HAVE:

• Experimentation and Progression Reel - a collection of personal moving image work showing your personal participation to the team's final outcomes. 
• Final Outcomes - a set of deliverables as specified in the client’s brief. 
• Research Portfolio - a link to your blog demonstrating sustained engagement with research, development towards the successful outcome team’s goals, including a weekly summary. 
• Reflective Research Portfolio - a PDF extracted from your research blog containing all weekly summaries and a final critical evaluation of the project, with a suggested word count of 250 words.

DUE: 18/11/2016