Wednesday 9 November 2016

Evolution of the Logo

Our logo went through quite a few iterations, we were told to keep the graffiti logo from the beginning. Being told if brought a 'young' aspect to our video this also being the audience we were meant to be adhering to. 

Our first iteration wasn't taken well, the 3 different types of fonts weren't well perceived. We were told to make them all similar. and to possibly make it look more like a stencil.  




You can see the biggest improvement in the last logo, it's looks fairly professional and cleanly done with the spray effect. the stencil is then picked up and left behind is the font which is all the same.

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