Logo

Logo Research/ Designs

Just examples of various tourist logos, they're all quite simple. Which they need to be as a logo, they need to be quickly easily recognisable.

Well known landmarks in Norwich, that I plan to make into logos. I know a lot of them are historical, unlike the brief we have been given. But they are recognisable in Norwich, therefore the logo will be linked to Norwich.

Just a few exampled of my logos.

Locations - Panoramics

Above is my panoramic of the market, within this image you can see us *cough* the market, city council and a bit of chapelfield.

Below I have three locations of riverside, one on the bridge. This one doesn't show much of riverside, just the construction around it. So I don't think that's the view we would be using.

The other one is slightly over the bridge which shows odeon, hollywood bowl, and coast to coast. All main reasons as to why people come to riverside.
The other is slightly down the way, where you can see chiquitos, gravity and pizza hut. Which are main focuses around riverside.

Week 2 - Weekly Report 1

I'm very excited by the project idea, it's a completely new challenge. We've come up with some decent first ideas, and we just need to figure out how we are going to accomplish them. We will need to create a treatment to present our ideas to immersive VR.

Our Initional Ideas

I asked a number of people in our year what their favourite places where in norwich/why they loved it. A few answers were:

• The playhouse
• The market - Variety, atmosphere
• Mix of old and new
• Churches
• Pubs
• Shopping - Mall/ chapel
• Wensum Park - Escape from city life
• Prince of whales/kebab shops
• Forum - Modern, new exhibitions inside 

IDEA 1:

• Day/night cycle
• Market/forum in the day
• Riverside at night
• With 2D characters popping up talking about norwich

IDEA 2:

• Quick time lapse of people
• Outside chapelfield
• Motion graphics

Examples of 360 Videos

Here are a few examples of 360 videos, I will use them to help with our ideas towards the 360 video. 

This video is extremely interactive, there's even a fear of motion sickness for me. It's extremely realistic. 

I love how interactive this is, nothing seems to happen for a while. But then a character appears, to which we follow him around. This is a great way to keep the video interactive. 

This is just an example that 360 videos can be used to advertise games. 

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Introduction

Within a collaborative team you will be assigned a live client brief*. Whilst continuing to develop individual specialist skills you will be addressing the client’s requirements alongside the ethical considerations of working within a team.

I MUST CREATE:
Create a 15-30 second 360° film using live action or still photography combined with animation to attract 16-24 year olds to Norwich. We would also like you to design a logo for the client which works as both a static and animated design.

REQUIREMENTS:
The short film must show the city in a positive light and be aimed directly at the target audience. The film must also include the Norwich Tourist Board logo in an animated form for 3-5 seconds. The film must work as a Youtube or Facebook 360 video and the primary means of engagement will be via smartphone. However, we are keen for you to also explore other formats and methods of delivery.

THE CLIENT:
 The Norwich Tourist Board is a brand new (some might say fictional) organization established to encourage tourism in this fine city. Working in collaboration with our creative partners Immersive VR, we would like to invite you to create inspiring content which embraces the possibilities of this technology.

I MUST HAVE:

• Experimentation and Progression Reel - a collection of personal moving image work showing your personal participation to the team's final outcomes. 
• Final Outcomes - a set of deliverables as specified in the client’s brief. 
• Research Portfolio - a link to your blog demonstrating sustained engagement with research, development towards the successful outcome team’s goals, including a weekly summary. 
• Reflective Research Portfolio - a PDF extracted from your research blog containing all weekly summaries and a final critical evaluation of the project, with a suggested word count of 250 words.

DUE: 18/11/2016